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How to Choose Your Carrot - ReachForce Book Club


This week were reading and talking about Connect Directs whitepaper How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology...
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The 'Value' of Friendship


Today, Appirio released Appirio's new Referral Management Solution. You may have seen some of the positive coverage of the product already, but we wanted to provide a deeper look into why we created it and why it's so valuable for helping...
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Aurora and Google Chrome


We didnt collaborate with anyone from Google on the Aurora project to envision the future of the web, so we were especially interested to see their new browser, Google Chrome, and the ways in which it echoes some of the same ideas we came up with...
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Google and salesforce.com - Like Peanut Butter and


Today, salesforce.com and Google announced a new toolkit to link Force.com applications to Google Apps. Now, Appirio already has five commercial applications that connect Google Apps and Salesforce.com. That's more than any other vendor, and three...
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Sales & Marketing People - tell us about your CRM!


I’m writing to ask you about the CRM tools that you use, so that we can make an informed decision and share some knowledge with the community. As I’m also doing some due diligence for Adaptive Path, I can also share some of what...
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Salesforce and Google Apps


The announcement of Salesforce for Google Apps has again raised questions about why Google hasnt been successful in getting major corporations to widely deploy its Web-based productivity applications, particularly the Google Apps Premier...
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