Search Content


Featured Content


Content Categories



Chav-gate

In a recent post on CRM and social networking, I suggested that the growth of forums, blogs, wiki’s etc. will mean companies have to pay greater attention to the customer experience, because never before have customers had as much scope to broadcast their opinions, and never before have people been more inclined to listen and act on them. As an interesting case in point we saw Chav-gate this week where a holiday company sent an email marketing campaign suggesting its holidays were Chav-free (wikipedia definition of Chav here for non-UK readers). Unfortunately one of the recipients was offended and decided to blog about it. Anyway before long the incident had made the front page of the BBC news web-site. I’m not certain whether this represents good or bad publicity for the holiday company ultimately, but it does illustrate the impact a small number of upset customers can have.


Related Salesforce Dedupe Articles

Draw Perfect Shapes using Dabbleboard


Dabbleboard is an awesome online whiteboard tools that turns your random mouse scribbles into perfect shapes. For instance, if you like to add a rectangle or oval on to the dashboard, just draw an approximate sketch with the mouse and Dabbleboard...

Read more about Draw Perfect Shapes using Dabbleboard...

Enable Google Analytics for your AdSense Account N


AdSense publishers will soon be able to view more detailed reports by linking their AdSense accounts to Analytics. Here's a quick tip that should help you enable Analytics in your AdSense account in less than 24 hours. Google is slowly rolling...

Read more about Enable Google Analytics for your AdSense Account Now...