Search Content


Featured Content


Content Categories



Esquire eInk Cover

The latest edition of Esquire Magazine hit the newstands today. What makes this one noteworthy is that it has an eInk display embedded in the cover.

There was some press awhile back about this and Ive read that some eInk proponents are not thrilled with Esquires implementation. I, for one, welcome our eInk cover overlords and thinks its pretty cool. I would have liked to see a full screen eInk display, but well have to leave that to other devices for now.

I bought a couple and wanted to see what makes it tick. Below are some images.

Esquire's cover with an eInk display

Esquire's cover with an eInk display

Its a simple device - circuit board, batteries and two displays (the other display is used for an advertisement on the inside cover).

Once gutted, these are the components.

Once gutted, these are the components.

What I find really interesting is how they included a color overlay on top of the grayscale displays. By using the eInk white and black, they were able to light up the transparencies to make the color images appear to be a little more dynamic. This is a great example of taking limited technology, applying low tech solutions and coming out with an even better product. I only see two colors on this display (black and white) and the ghosting is pretty obvious. But, they were able to squeeze a lot of punch out of this effort. At $5.99, they clearly took a loss (or maybe the car ad on the inside cover paid for it). But it made me a happy geek for an afternoon.

Phillip Torrone over at Make has more information. I cant wait to hack this.


Related Salesforce Dedupe Articles

Putting Your Design Where Your Money Is


For the past several years, Ive been walking around with a wallet that is actually the insert for a larger one. At first this was because wallets just seemed bigger than they should be, But over the years I realized that Ive never found a wallet...

Read more about Putting Your Design Where Your Money Is...

The New Rules of VIRAL Marketing


We are big fans of Mr. Scott and his eBook, The New Rules of Viral Marketing, which gives tips on how to spread your ideas for free using word-of-mouse. Or in other words, one person sends it to another, then that person sends it to yet another,...

Read more about The New Rules of VIRAL Marketing ...